Metro’s new strategi is all about explaining the news. So we created a campaign “Metro Explains” (Metro Förklarar) with fun, weird and interesting themes. For example:
- Why do we happily let an unknown fat, bearded, red man luring children with gifts into our homes?
- How big can the housing bubble get before it bursts? And frankly, what does the housing bubble mean?
- Also, why do we each new year make promise that we never keep?
The work included: develop the concept/campaign, retouching and production of print ads, digital ads and units for the editorial content.
In collaboration with House of Friends